Feb 23
Lighting PDF Print E-mail
Written by Darren Shipman   
Monday, 01 August 2011 14:53

Blog - Lighting, camera, action!

 

Lighting is a subject close to my heart.

Even most amateurs realise that lighting is essential to taking a decent photograph. Basically, as long as you can see the object then, from a lighting perspective, you’ll take a fairly good shot. However it is when inexperienced photographers try to turn their hand to something more detailed to add depth, feel and mood to an image that it tends to go Pete Tong.

That’s why you need an experienced professional photographer with a creative eye and their own well-equipped studio to achieve stunning photography that works.Don’t get me wrong, sometimes setting the lighting for a photo-shoot is quite straightforward. If you are looking for a happy, smiling family portrait, then you’ll look to set even lighting to show both sides of the face(s) and to bring out plenty of detail. But let’s say you’re after a more dramatic effect. That’s when you’ll need something a bit more skilled and subtle.As a multi faceted photographer, I get to shoot a wider variety of subjects in my studio. A client will often list a number of aims they want the photography to achieve – usually these are crucial messages to promote the subject in question. Highlights may be allowed to be too bright and you may even need to add some colour to the lighting.Here are a few examples of the same subject with different lighting:

Image 1: The lighting is very flat, has no mood and all of the detail is visible.

Image 1 Flat lighting

 

 

 

 

 

 

 

 

 

 

 


 

Image 2: The lighting is added from the top only so some mood is created and it is more like a bright overcast day, still holding most of the detail.

Image 2 Top lighting

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Image 3: This shot is lit from the side only giving a little more mood but still holding the detail.

3 side  lighting

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Image 4: This is by far the most dramatic option - strongly lit from the back, like a setting sun, the shadow is thrown forward and there is not too much detail on the front left.

Image 4 Strong baclighting

 

 

 

 

 

 

 

 

 

 

 

 

Image 5: This has the same lighting as Image 4, but I have used a mirror to throw some extra detail back into the front left.

Image 5 Strong backlighting with mirror

 

 

 

 

 

 

 

 

 

 

 

 

Now imagine applying some of these techniques to photography for a book cover. Here are some possible examples where lighting could relate to the subject.

 

1.     Straightforward picture of the author – possibly something quite generic.

2.     We are starting to engage the viewer so the subject could be a little more thought provoking. If it was a book about finance the subject could be a piggy bank, for instance.

3.     This could be a portrait as the detail is quite good. For example, it could convey trust with the viewer if the book is about giving advice.

4.     This is the most dramatic of these images. The subject could be quite sinister, a factual crime book or fictional thriller, maybe about murder or espionage.

5.     As with No. 4 this image suggests intrigue. However as some of the detail is thrown back in via the mirror, it has a slightly softer edge, so it could be a fictional crime novel, although possibly a detective mystery as it suggests the content might be more about the solution than the cause and the person solving it.

 

These are all merely “serving suggestions” of course. A bit like cookery where the taste is a result of the recipe rather than a list of ingredients, with lighting the ultimate barometer is the quality of photography produced rather than established theory.

 

I have shown here are some some stereotypical ways of doing things. Rules, of course, are meant to be broken. The aim is to create great lighting that works - good photography is about results not principles!

Contact us by email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it   or telephone 01527 874819 if you have an idea you want to discuss.

Darren Shipman

Last Updated on Monday, 01 August 2011 16:33
 
The use of a scoop PDF Print E-mail
Written by Darren Shipman   
Friday, 01 July 2011 10:38

The use of a scoop.

Many people photographing things,  would like the background to be seamless, or even have a slight grade. 

Depending upon the size of the item. Eg item of jewellery, fridge, car,  there are either background papers, light tents or infinity curves (often called a “scoop”, cove or cyclorama) .

The use of manufactured small light tents are very useful tools and can yield good results, the down side, a light tent, like most things that are made for “general use” is they are exactly that, general. By making something specific, it is possible to get exact control of lighting and reflections,  which are major concerns in items like jewellery.  

Moving up the scale,  items like the size of  a fridge or full length shot of a person, it is possible to use rolls of photographic paper, fabrics etc.  For a full length shot of a person, using a slight telephoto lens, the background would probably be 9 feet tall and 4-5 feet wide,  the background would then be supported by a horizontal pole and would be allowed to hang with a gradual curve as it touches the floor.

Moving up the scale again to something like groups of people or large items like vehicles. There have been some large fabric backgrounds made, a more common practice is for the business to use a photographer that has their own studio with a scoop.  If the photographer you use doesn't have this facility they will either have to hire one themselves and add this cost on top of their own charges or go to the expense and time of having one built in the studio.  

The advantage of a scoop is that it is a very large area where, there are no corners either at floor or ceiling level and where 2 walls meet at a right angle, the corner has a radius. The construction, is usually solid and when painted  almost gives the illusion of  a floating effect, when the lighting is even it is almost impossible to determine where the wall ends, hence the term an infinity curve.  The other benefits of a scoop are that they are great for reflecting light off to help keep even illumination of the subject but also if  the subject is highly reflective, the scoop will give a good surface to light as part of the reflection.  A simple right-angled scoop will give a background that is the diagonal width across it i.e something measuring 10’x10’ has a diagonal measurement of 14’ outside edge to outside edge, making a very wide background. As the scoop is a solid structure they can be painted any colour that can be made, useful for video “green screen” .

Dpix have added a scoop to their photographic studio which you can see from the image below offers a great environment for both product and corporate portraiture photos

Scoop in action

 

Contact us by email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone 01527 874819 if you have an idea you want to discuss.

Last Updated on Friday, 01 July 2011 11:34
 
How to deal with your image problem PDF Print E-mail
Written by Darren Shipman   
Friday, 01 July 2011 10:17
How to deal with your image problem

Is there a blank space on your LinkedIn profile where your photo should be? Do you work for MI5 or the CIA? Hmm – thought not.

dpix believes you should never under-estimate the importance of having a professional image on your Facebook, Twitter and LinkedIn pages.

In today’s crowded marketplace, first impressions are increasingly important. And what does it say about you if potential customers and business contacts are met by, well, nothing? In short, that you can’t be bothered.

Through our social media pages, we are trying to spread the message that we are experts in our field, someone who can be relied on to do a professional job.

But there is little point in having an immaculately worded profile if the first thing that web browsers see is a blurry snap of you at a friend’s birthday party or scantily clad on a beach.

Visiting a professional photographer who can create the relevant image for you and your business is a must.

Here are dpix’s top tips on to making sure you spend your money wisely.

•    When booking the appointment, discuss some of the ideas you have and what you do and don’t like;

•    Make sure that you take a change of clothes for different looks;

•    Be prepared to be offered some alternatives. A good professional photographer should not just be taking a simple head and shoulders shot. If you tell them about your business, they may introduce a relevant prop.

By the end of the shoot, what is important is that you have some images that reflect you, your business and give you credibility - and most importantly you are happy to use them.

Bromsgrove-based dpix are experts at producing perfect images for all occasions. Call us on 01527 874819 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more details.
Last Updated on Friday, 01 July 2011 10:43